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Mobile app · UX research & UI · 2026

Proof

A sourdough companion that plans your bake
around your kitchen, not the recipe’s.

TYPEPersonal project
SCOPEPersonas, interviews, user flow, wireframes, UI
PLATFORMiOS app
TOOLFigma
Welcome screen with a loaf photoSaturday bake timeline: bread by Sunday 10:00Quick check: does it look puffy and wobbly?Loaf 14 detail with kitchen temperature and notes

01 — The problem

Recipes give you hours.
Dough doesn’t read recipes.

Sourdough rises faster in a warm kitchen and slower in a cold one. The starter is stronger on some days than others. So the same recipe takes a different time in every home, and on every day.

I bake sourdough myself, and the hardest part was never the mixing. It was knowing when: when to shape, when to bake, and how to fit it around a working day.

02 — Personas

Home bakers with a day job

Lotte, 27

First-loaf beginner

“I followed the recipe to the minute and still got a pancake.”

Wants: to know what “ready” looks like.
Hates: guessing.

Joris, 38

Weekend baker, two kids

“The bread always wants me at the worst moment.”

Wants: steps that fit around family life.
Hates: 5 am alarms.

Amira, 45

The tinkerer

“I change one thing every week and forget what worked.”

Wants: a log she can learn from.
Hates: scattered notes.

03 — Research insights

The hard part is when,
not how

  1. Recipes lie about time

    Fixed hours ignore the kitchen, so bakers who follow the clock get flat loaves.

  2. Baking fights the calendar

    Overnight steps clash with work, sleep and family plans.

  3. Beginners don’t know what to look for

    Experienced bakers judge by sight and touch; new ones need those cues spelled out.

  4. Notes live everywhere

    Results are scattered across photos, phone notes and memory, so lessons get lost.

How might we let the dough, not the clock, set the schedule?

04 — The core idea

Tell it three things.
It plans the rest.

How warm is your kitchen?

When did your starter peak?

When do you want bread?

A schedule that fits your day

As the dough moves, the plan moves with it: one tap says “it’s ready early” or “it needs longer”, and every later step shifts.

05 — Five stages, one nudge each

  1. 1

    Mix

    Starter, flour, water, salt. Proof starts the clock.

  2. 2

    Bulk rise

    Reminders to stretch and fold, timed to your kitchen.

  3. 3

    Shape

    A photo check: does it look ready? Yes, or give it longer.

  4. 4

    Cold proof

    Into the fridge overnight; the plan sets a bake time.

  5. 5

    Bake

    Preheat reminder, then a photo for the bake log.

06 — User flow

One bake, start to log

User flow for one bake, from new bake to the log

07 — Wireframes to UI

Grey first,
then warm

The timeline and the timer ring were tested in grey. Colour then marks one thing: the step you’re on now.

Timeline, wireframe
Wireframe
Timeline, UI
UI
Stretch and fold timer, wireframe
Wireframe
Stretch and fold timer, UI
UI

08 — The bake log

Every loaf teaches
the next one

Each bake saves a photo with its kitchen temperature, flour and timings. Over time, Proof learns how your starter behaves and plans better.

Bake log: 14 loaves so farLoaf 14: rating, kitchen temperature, hydration and notes

09 — All nine screens

All nine Proof screens, from first loaf to loaf fourteen

From first loaf to loaf fourteen. Every screen, its wireframe, the user flow and the design system are in the Figma file.

10 — Testing it

Five bakers, one weekend,
one loaf each

Diary study

Each baker follows a clickable prototype and notes every moment of doubt.

What I measure

Did the plan fit their day? How often did they change it? Would they bake with it again?

Success looks like

Fewer flat loaves, and bakers who say the schedule finally worked for them.

© 2026 Vera Karulina · UI/UX · digital design · based in Amsterdam 
 Let’s connect:  verakarulina1@gmail.com